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Amanda Moser

Amanda Moser

Executive Director

Amanda graduated Cum Laude from the University of North Texas in 2005 with a B.S. in Anthropology and Communications. Amanda worked as Communications Director for the Office of the Governor where she developed and implemented strategy and messaging for priority initiatives. Previously, Amanda served as Deputy Municipal Clerk for the Municipality of Anchorage, in that capacity she managed Municipal Elections and collaborated with a team of stakeholders to lead Anchorage’s transition Vote by Mail.  Amanda brings with her a wealth of volunteerism and community engagement experience, currently serving as a producer for Parlor in the Round. In 2015, she was recognized as one of Alaska’s Top 40 Under 40. Amanda, a passionate community builder, brings with her unique qualifications to lead and grow Anchorage Downtown Partnership and the downtown community. 

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Penny Smythe

Penny Smythe

Marketing Director

Penny Smythe received a B.A. in Psychology and Communications from the University of Denver. After moving to Alaska in 2006, she worked for Congressman Don Young as special assistant and moved into the marketing and communications field working for USKH, Bering Straits Native Corporation and RIM Architects. Penny has a passion in helping small business owners make their mark in the community after helping her family market their own small business successfully during the recession in 2008. Penny joined the ADP team in 2011 and is excited to not only help ADP grow as a non-profit organization but to also help assure vibrancy in downtown Anchorage. Having grown up on the east coast in Baltimore, Maryland and living her young adult life in Denver, Colorado, she has seen different downtowns grow, evolve and develop into thriving communities. She is a proud graduate of the 2018 class of the Emerging Leader Fellowship Program through the International Downtown Association and looks forward to growing more as a cohort in the Improvement District world.

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Paul Rochford

Paul Rochford

Operations Director (Clean & Safe)

Paul came to work with Anchorage Downtown Partnership, Ltd. after serving as a Marine in the United States Marine Corps for 24 years. Paul oversees the Safety and Maintenance Ambassador program for the Downtown Improvement District, in addition to managing external contracts and event rentals. The Ambassadors program ensures that downtown Anchorage is clean, safe and walkable for the downtown businesses, property owners and visitors who come into downtown on a daily basis.
Rosie Frankowski

Rosie Frankowski

Anchorage Downtown Placemaking Coordinator

Rosie joined the Partnership in 2017 after recently graduating from Alaska Pacific University with her M.B.A. She also holds a Master in Public Administration, and a B.A. in Political Science and Spanish, from Northern Michigan University. Rosie moved to Alaska in 2014 to ski for APU Nordic Ski Center, and she trains summer and fall in Alaska, while racing internationally all winter. Rosie was also a member of the 2018 U.S. Olympic Team, racing in PyeongChang, Korea. At the Downtown Partnership, Rosie manages Anchorage Downtown Placemaking, alongside other projects. Outside of skiing and work, Rosie teaches courses at APU, coaches the Denali Elementary Running Club and Mountain View Boys and Girls Run Club, and volunteers with Fast & Female and Healthy Futures.

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Jordan McCulley

Jordan McCulley

Events Coordinator

Jordan McCulley is originally from Billings, Montana, moved to Anchorage in 2017. He studied at the University Alaska Anchorage and Montana State University for Music Education. Jordan worked majority of his career with the Salvation Army in Montana, Colorado, and Alaska. He has worked in the nonprofit sector for over 15 years. Committed to benefiting the Anchorage community he is a member of Rotary International and serves on the board as the Community Service Chair. He is member of the Association of Fundraising Professionals (AFP) and is dedicated to his role as Grants & Event Manager, as well as, the Development Officer for SorianoConsulting. Jordan is committed to the community and brings his experience and passion to the Anchorage Downtown Partnership.

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Safety and Maintenance Ambassadors

Safety Ambassadors

As the “eyes and ears” of Downtown, Safety Ambassadors (SAs) serve and assist local businesses and our thousands of visitors as they patrol the streets.

Safety Ambassadors provide a helping hand by assisting emergency services personnel with traffic accidents, intervening with youth at risk, and by providing helpful directions.

Working closely with Anchorage Police and other emergency response services, the Safety Ambassadors have become a vital part of making downtown Anchorage a better – and safer – place.

Maintenance Ambassadors

The Maintenance Team provides supplemental services for downtown Anchorage within the approximately 126 blocks of the DID. You can see them on the street picking up trash, responding to graffiti, or at one of the many events that take place throughout downtown.

Maintenance Ambassadors provide services designed to:

  • Maintain a clean, attractive and orderly downtown.
  • Ensure downtown Anchorage as the best place to live, work, shop, and play.
  • Provide assistance for public space maintenance issues.
  • Serve as Ambassadors of downtown for visitors, residents, businesses, and property owners.
  • Partner with public entities in enhancing our community-based quality of life.

Maintenance Ambassadors are easily recognizable in their orange work wear and work 7 days a week to enhance cleanliness and aid in snow removal within the DID. The entire DID is cleaned daily on foot, or with various maintenance equipment, including trucks, RTVs, tractors, Sweepsters, Honda four-wheelers, and numerous other walk-behind sweepers, snowblowers and vacuums.

Maintenance Ambassadors also utilize Community Work Service workers to maximize both perceptions of and actual cleaning in the DID. In addition, a partnership with the Veterans’ Industries and Assets, Inc. allows Anchorage Downtown Partnership, Ltd. to reintegrate veterans into the work force, and to provide an avenue for Alaskans with disabilities to solve their employment needs and live independently.